NEGAR gholipour; erfan moradi
Abstract
Purpose: The purpose of this study is to summarize the results of existing studies that addressed the relationship between some effective variables in sporting events (with emphasis on quality component features). Method: The methodological design followed three steps data collection, data coding, and ...
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Purpose: The purpose of this study is to summarize the results of existing studies that addressed the relationship between some effective variables in sporting events (with emphasis on quality component features). Method: The methodological design followed three steps data collection, data coding, and statistical analysis. The study examined two databases (ISI WoS and Scopus) and analyzed 71 relationships. The metafor software from the R package used for analysis. Also, the coefficient of correlation r as a metric to measure the effect size of the studied scope variables. Findings: These findings provide empirical support for several previous studies. In other words, the relatively large effect size on the relationship between each of the variables considered in this study obtained. In such a way that event quality with satisfaction, perceived value with behavioral intention, perceived value with satisfaction, event quality with behavioral intention, satisfaction with loyalty, and finally satisfaction with behavioral intention obtained effect sizes (0.52), (0.56), (0.59), (0.64), (0.61), (0.62), respectively. Conclusion: Considering the meta-analytic approach in this study, it can be noted that managers and officials of sports events in their future decisions can have a more comprehensive and deeper understanding of the relationship between the variables studied in this study; and implement their strategies accordingly.
Ali Benesbordi; Mohsen Esmaeili
Abstract
Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical ...
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Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical population of this study consisted of the fans of the selected Iranian Premiere Football League. A probability clustering method was used for sampling. Azadi football stadium of Tehran, Imam Reza football stadium of Mashhad, Yadegar Imam Football stadium of Tabriz and Naghsh Jahan football stadium of Isfahan were selected and the questionnaires were distributed in the 12th week of the tournament (2018-2019 season) between fans in above named stadiums. 400 questionnaires were distributed equally in four stadiums and finally, 387 full questionnaires were received and this number was considered as a statistical sample of the research. A researcher-made service quality questionnaire, brand’s social identity questionnaire of Boyle and Magnusson (2007), fans’ attachment questionnaire of Yoon, Petrick, & Backman (2017) and fans’ loyalty questionnaire of Tachis and Tzetzis (2015) were used for gathering information. Structural equation model and LISREL software were used to review and test the hypotheses. Results: The result showed that brand’s social identity has a significant positive effect on the attachment and loyalty of fans (P˂ 0.05). The attachment of fans also has a significant positive effect on their loyalty (P˂ 0.05). Conclusions: It is concluded that for enhancing fan's loyalty, managers of football teams should notice to service quality as a key factor.
