Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study

Amir Hossein Sepehrian; Seyed Morteza Azimzadeh; Mohammad Keshtidar

Volume 2, Issue 3 , June 2020, , Pages 163-182

https://doi.org/10.22054/nass.2020.50314.1046

Abstract
  Purpose: Nowadays, the use of sports and famous athletes in advertising has become one of the most common advertising practices. Therefore, the purpose of this research was to investigate the ability of predicting the indices of attractiveness, expertise, and trustworthiness of the renowned sport endorser ...  Read More