ORIGINAL_ARTICLE
How the Germans Are Using the Football Talent Management Program
Purpose: Today, in many developed countries, talent management throughout is the long-term process, under the supervision of expert executive managers and coaches, has been done and is an important concept in football. Therefore, in many developed countries, talented people can come to talent programs and received trained continuously to become professional players. Method: In this study, based on German's football talent management program, and procedure informed by Sandelowski and Barroso's qualitative meta-synthesis. Results: The suggested model has three sections: 1- hardware system, 2- software system, and 3- many subsystems that are collaborating in an executive context. Achievements of this program are not just the detection of talented young players at an early age, but rather a long-term process that is a high-level management program, which, for full success, requires collaboration between many organizations such as the government, football association, footballleagues, clubs, academies, education schools, football schools, coaches, and players. Conclusions: According to results, the growing process of this cycle and its periodic revision show the brilliant future of the German football community in gaining championship and promoting the national identity of Germany over the years. We hope that by studying this system we can introduce it to the researchers and officials in developing countries, who are interested in furthering a developmental view of football.
https://nass.atu.ac.ir/article_11066_04281358c600890ab1cbf3adc3f2762c.pdf
2020-06-01
5
40
10.22054/nass.2020.11066
German Football Association
German Football League
Talent Identification
Talent Development
meta-synthesis
Mehri
Pouyandekia
m.pouyandekia@gmail.com
1
M.Sc. of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran
AUTHOR
Zhaleh
Memari
zh.memari@alzahra.ac.ir
2
Associate Professor of Sport Management, Faculty of Sport Sciences,Alzahra University, Tehran, Iran
LEAD_AUTHOR
ORIGINAL_ARTICLE
Crafting a Successful Seller-Customer Relationship for Sports Product: AHP Fuzzy Approach
Purpose: The purpose of this paper is to investigate the criteria of successful salespersons, which is important to enhance in store customer experience. Method: Employed two phase sequential exploratory design, qualitative and quantitative data were collected using purposive sampling technique. For qualitative analysis, 11 sales experts with at least 4 years working experience were interviewed and the data were analyse using thematic analysis. For quantitative analysis, 20 physical education and sports science students were chosen as respondents. Criteria and sub-criteria is weighted quantitatively using Fuzzy AHP and analysed using MATLAB software. Results: From the qualitative analysis, 4 criteria’s (customer orientation, information knowledge, ethical behaviour, and personal characteristics) and 11 sub-criteria were identified. From the quantitative analysis, ranked were provided whereby customer-orientation with a weight of 0.2647 were in the first rank, information knowledge is at the second rank with 0.2556 weight, ethical behavior is at the third rank with 0.2450 weight, and personal characteristics is at the last rank with 0.2347 weight. Conclusions: The findings of this paper are important for sports retail industry, to revamp their sales and marketing strategies. With enhanced understanding regarding consumer needs, sports retailer can sell their products in a more effective manner to increase their market share.
https://nass.atu.ac.ir/article_11218_2d9def4cbf30b460501af5ff5dfe9baa.pdf
2020-06-01
53
78
10.22054/nass.2020.50968.1051
Sports Products
sellers
Customer orientation
mixed methods
Saeed
Sadeghi Boroujerdi
sboroujerdi@uok.ac.ir
1
Professor of Sport Management, Department of Physical Education and Sport Science, Kurdistan University, Sanandaj, Iran
AUTHOR
Maizaitulaidawati
Md Husin
maizaitulaidawati@ibs.utm.my
2
PhD of Islamic Economics, Azman Hashim International Business School, Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
AUTHOR
Hossein
Mansouri
hoseinmansouri66@gmail.com
3
PhD Candidate of Sport Marketing Management, Department of Physical Education and Sport Science, Kurdistan University, Sanandaj, Iran
LEAD_AUTHOR
Ali
Alavi
aalavi@icms.edu
4
PhD in Supply Chain and Logistics Management, Department of Business, International College of Management, Sydney, Australia
AUTHOR
ORIGINAL_ARTICLE
A Prophylactic Effect of PNF Stretching on Mechanical Parameters of Deep Jump following Exercise-Induced Muscle Damage
Purpose: Prophylactic effect of PNF stretching is performed with an expectation to reduce the risk of eccentric exercise-induced muscle damage and enhance drop jump performance.The purpose of this study was to examine the effects of proprioceptive neuromuscular facilitation stretching combined with plyometric training on deep jump in non-athlete male students. Method: The study design was a single blinded, randomized, concurrent parallel trial. Forty-two non-athlete male students were volunteered to participate in this study. Participants were assigned into plyometric (n=21) and plyometric & PNF (n=21) groups. Maximum and minimum vertical displacements, flight time, joint power, maximum landing force, peak take off instantaneous velocity were measured at baseline and 48 hours following the plyometric exercise protocol. A Vicon (200 Hz) motion analysis system with six T-Series cameras and two Kistler force plates (1000 HZ) were used to record kinematic and kinetic data, respectively. A two-way repeatedmeasure ANOVA (group x DOMS) was used to analyze data. Results: There was a significant difference between the pretest and the posttest scores in the intervention group for maximum vertical displacement (p=0.028), flight time (p=0.042), and Power average (p=0.026). Conclusions: This prophylactic treatment on mechanical parameters of deep jump during timing was useful. Eventually, results suggest that preventative treatments can have a significant effect on maintenance functional parameters or even helping to slow exercise-induced muscle damage for alleviating its symptoms.
https://nass.atu.ac.ir/article_11217_dc0bcc24fd4b32a7ea29be49974abdc4.pdf
2020-06-01
79
92
10.22054/nass.2020.51079.1052
Proprioceptive neuromuscular facilitation (PNF)
Deep jump
Plyometric
Exercise-induced muscle damage
Ali
Jalalvand
jalalvand_ali@yahoo.com
1
Assistant Professor of Sport Biomechanics, Islamic Azad University, Hamedan Branch, Hamedan, Iran
LEAD_AUTHOR
Mehrdad
Anbarian
mehrdadanbarian36@gmail.com
2
Professor of Sport Biomechanics, Bu-Ali Sina University, Hamedan, Iran
AUTHOR
ORIGINAL_ARTICLE
The Security Role of Football Stadiums on Marketing Mix Development
The sports industry is one of the most popular fields between the nations that need to interact with several factors, from stadium security to marketing staff. Today, security and crowd management are more critical than ever. In many events, the lack of proper security management has caused to be a bitter event due to it. It has created serious risks for the investors that have participated in the game. Due to this, maintaining a long-term relationship with them is a severe challenge. Research has shown a positive correlation between security in sporting events and security in the business. However, few studies have examined how this is. This study utilized samples that included 300 sport management experts. The research tool included: "Marketing mix standard" and "researcher-made security" questionnaires, each with 45 items. Using exploratory factor analysis, security determinants related to the marketing mix of sports events, which were related to the marketing mix of the tournament, were identified. The results showed that 12 factors have contributed to security, and 11 elements were involved in the marketing mix. The results showed that security documentation and training should receive special attention along with hardware and software management of venues, management and planning, and physical protection, as well as security services and facilities, to improve the security conditions in soccer matches. Managers must have proper management, which leads to the satisfaction of spectators and prevention of crowded. The sense of security creates a suitable atmosphere for marketing activities in sports events.
https://nass.atu.ac.ir/article_11221_c0f61f4e9aea2a5bd32eb1373e5f8972.pdf
2020-06-01
93
115
10.22054/nass.2020.52513.1059
Persian Gulf Pro League
physical protection
Security
Sport Facilities
Venue
Zhaleh
Memari
zh.memari@gmail.com
1
Associate Professor of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran
LEAD_AUTHOR
Marzieh
Lal Bidari
mmj.bidari@yahoo.com
2
M.Sc. of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran
AUTHOR
Mahsa
Saadati
mahsa.saadati@gmail.com
3
Associate Professor of Biostatistics, National Population Studies and Comprehensive Management Institute, Tehran, Iran
AUTHOR
ORIGINAL_ARTICLE
The Effect of Total Quality Management on Job Satisfaction, Affective Commitment, and Organizational Citizenship Behavior of Employees in the Ministry of Youth Affairs and Sports
Purpose: This study was conducted to present the model of the effect of comprehensive quality management on job satisfaction, affective commitment and organizational citizenship behavior in the Ministry of Sports and Youth. Method: The statistical population of this study includes all employees of the Ministry of Sports and Youth, using simple random sampling, 253 of them were selected as statistical samples. The tools used in this study included Hartline and Farrell's job satisfaction questionnaires (1996); Moda et al. (1979) emotional commitment questionnaire; The Organizational Citizen Behavior Questionnaire of Teper et al. (2004) and the Comprehensive Quality Management Questionnaire of Zhang et al. (2000), whose formal content, and structural validity have been confirmed. Also in a study, questionnaires were distributed among 30 employees of the Ministry of Sports and Youth, using Cronbach's alpha, reliability of organizational citizen behavior questionnaires, job satisfaction, emotional commitment questionnaire and comprehensive quality management questionnaire. 0.81, 0.73, 0.75 and 0.76, respectively. To analyze the data, descriptive and inferential statistics (Pearson correlation coefficient, and structural equation model) were used in SPSS and LISREL software at a significance level of P <0.05. Results: The results show that total quality management has a positive and significant effect on emotional commitment (β = 0.67), job satisfaction (β = 0.61) and organizational citizenship behavior (β = 0.85). The results also shows that job satisfaction had a positive and significant effect on organizational citizenship behavior (β = 0.52) and emotional commitment (β = 0.75) and organizational citizenship behavior also had an effect on emotional commitment (β = 0.54). It has a positive and significant effect. Conclusions: Therefore, staff managers in the field of Warsaw should emphasize the presentation of these principles in order to increase productivity in the country's sports. It is suggested that the special method of evaluation of managers of the Ministry of Sports and Youth be designed based on quality awards and that the best managers be identified and encouraged in this regard every year.
https://nass.atu.ac.ir/article_11238_b5b1488a69a3338d02c418ec7117d4e0.pdf
2020-06-01
129
144
10.22054/nass.2020.51508.1056
Total quality management
Job Satisfaction
Commitment
Citizenship Behavior
Mohammad Saeid
Kiani
mohammadsaeidkiani@gmail.com
1
PhD Student of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
LEAD_AUTHOR
Shahab
Baharmi
bahramishahab@yahoo.com
2
Assistant Professor of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
AUTHOR
ORIGINAL_ARTICLE
Predicting the Power of Famous Sport Endorser Indices on the Tendency to Purchase Sporting and Non-porting Goods: A Quasi-experimental Study
Purpose: Nowadays, the use of sports and famous athletes in advertising has become one of the most common advertising practices. Therefore, the purpose of this research was to investigate the ability of predicting the indices of attractiveness, expertise, and trustworthiness of the renowned sport endorser on the consumers' willingness to buy sporting and non-sporting goods. Method: This study was a quasi-experimental study on a sample of 150 students of sport science at Ferdowsi University of Iran. The statistical sample was divided into two homogeneous groups; for one month, one group watched the advertisements of an artificial sport product and the other group watched the advertisements of an artificial non-sport product endorsed by the famous sport personality on the telegram. Finally, the results were analyzed by completing standard questionnaires of purchase willingness (Zichkowski, 1985) and advertising celebrities (Ohanian, 1990) and simultaneous regression statistical methods. Results: The results showed that all three indices of attractiveness, expertise, and trustworthiness of the renowned sports endorser have high predictive power for the tendency to purchase sporting and non-sporting goods. Also in the sporting goods group, the expertise, and in the non-sporting goods group, the attractiveness had the highest predictive power of tendency to buy. On the other hand, there is a significant difference between the perception of the popular sport endorsing indices in advertising sporting and non-sporting goods. Conclusions: Through a promotional period for two endorsed sporting and non-sporting products, this study provides useful findings for product and service institutions to select and employ renowned athletes to endorse their products and influence consumers' purchase intention. In the text, the detailed descriptions of the expected results and discussions have been reported.
https://nass.atu.ac.ir/article_11260_76e605adc8083aff944ebd6117fa3dde.pdf
2020-06-01
163
182
10.22054/nass.2020.50314.1046
Sport endorser
Famous athlete
endorser indices
Purchase tendency
attractiveness sport endorser
expertise of sport endorser
trustworthiness of sport endorser
Amir Hossein
Sepehrian
ahsepehrian@yahoo.com
1
M.Sc. of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Iran
AUTHOR
Seyed Morteza
Azimzadeh
mortezaazimzade@um.ac.ir
2
Assistant Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Iran
LEAD_AUTHOR
Mohammad
Keshtidar
keshtidar@um.ac.ir
3
Associate Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Iran
AUTHOR
ORIGINAL_ARTICLE
Investigating the Relationship between Cost, Benefit and Attachment to the Environment by Mediating Behavioral Attitudes among Sports Tourists
Purpose: The examination, investigating and relationship between costs, benefit and attachment to the environment by mediating behavioral attitudes among sports tourists. Method: The population of the study consisted of all sports spectators of 27th Fajr Open and Esteghlal vs. Tractor rematch from 15th Persian Gulf Pro League. According to Kukran formula sample size was equal to 722 persons. 920 questionnaires distributed among population that 722 questionnaires were analyzed. In order to collect data a self-made questionnaire was used which it's validity confirmed by 5 sports teachers of Razi and Tehran university and variables reliability was calculated by using Cronbach's alpha coefficient which was equal to 0.89. Data analysis done by using the descriptive and inferential statistics include Kolmogorov–Smirnov, Pearson correlation, path analysis of structural equations, Regression and also AMOS-21 and SPSS-22. The results showed that environmental communication should be formed within the right framework, encourage people to Environmentally Responsible Behavior through a bonus is not necessarily effective and doesn't encourage sports spectator. Results: Result showed that spectators display more cooperation through targeting for enjoyment and are sensitive toward any perceived cost in the implementation of Environmentally Responsible Behavior. The result also showed if cooperation with Environmental Management System doesn't take too much time and totally doesn't interfere with their enjoyment of watching match, they will support it automatically. The results also suggest the need to design efficient equipment to ensure ease of use and as a result reducing the perceived cost associated with Environmentally Responsible Behavior. Conclusions: Sports event owners can encourage spectators to do the Environmentally Responsible Behavior by connecting with them and also induce this fact to spectators that associate with the event can assist them to experience higher quality events in the future.
https://nass.atu.ac.ir/article_11328_3235bc0f87db62799ae8ba3901dcac48.pdf
2020-06-01
195
206
10.22054/nass.2020.52955.1061
sports events tourism
Environmentally-responsible behavior
responsible tourism
sports event
Mohammad Saeid
Kiani
mohammadsaeidkiani@gmail.com
1
PhD Student of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
LEAD_AUTHOR
Leila
Nazari
leilanazari2020@gmail.com
2
M.Sc. Student of Sport Management, Islamic Azad University, Kermanshah Branch, Kermanshah, Iran
AUTHOR