The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes

Ali Benesbordi; Javad Fesanghari; Samaneh Ranjbar; Narges Bidkhori

Volume 1, Issue 1 , June 2019, , Pages 117-138

https://doi.org/10.22054/nass.2019.10130

Abstract
  The purpose of this study is to investigate the effect of brand, design and price on the perceived quality and re-intention of consumers to buy sport brand shoes. This is an applied research conducted as a descriptive correlational study in field form. The statistical population of this study included ...  Read More