Developing a Model of the Impact of Service Quality, Brand’s Social Identity and Attachment to the Team on the Loyalty of Football Fans

Ali Benesbordi; Mohsen Esmaeili

Volume 1, Issue 2 , December 2019, , Pages 25-44

https://doi.org/10.22054/nass.2019.10533

Abstract
  Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical ...  Read More