1. Developing a Model of the Impact of Service Quality, Brand’s Social Identity and Attachment to the Team on the Loyalty of Football Fans

Ali Benesbordi; Mohsen Esmaeili

Volume 1, Issue 2 , Summer and Autumn 2019, , Pages 25-44


  Purpose: The purpose of this research is to develop a model of the impact of service quality, brand’s social identity and the attachment to the team on the loyalty of Iranian Premier League football team’s fans. Method: This is an applied study of descriptive-correlation type. The statistical ...  Read More

2. The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province)

Mohammad Saeid Kiani; Shahab Baharmi

Volume 1, Issue 2 , Summer and Autumn 2019, , Pages 63-76


  Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research. The statistical population consisted of 120 experts, managers and experts in sport ...  Read More

3. The Effect of Brand, Design and Price on Perceived Quality and Re-Intent of Customers to Purchase Sports Brand Shoes

Ali Benesbordi; Javad Fesanghari; Samaneh Ranjbar; Narges Bidkhori

Volume 1, Issue 1 , Winter and Spring 2019, , Pages 117-138


  The purpose of this study is to investigate the effect of brand, design and price on the perceived quality and re-intention of consumers to buy sport brand shoes. This is an applied research conducted as a descriptive correlational study in field form. The statistical population of this study included ...  Read More