1. The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province)

Mohammad Saeid Kiani; Shahab Baharmi

Volume 1, Issue 2 , Summer and Autumn 2019, , Pages 63-76

http://dx.doi.org/10.22054/nass.2019.10535

Abstract
  Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research. The statistical population consisted of 120 experts, managers and experts in sport ...  Read More