Crafting a Successful Seller-Customer Relationship for Sports Product: AHP Fuzzy Approach

Saeed Sadeghi Boroujerdi; Maizaitulaidawati Md Husin; Hossein Mansouri; Ali Alavi

Volume 2, Issue 3 , June 2020, , Pages 53-78

http://dx.doi.org/10.22054/nass.2020.50968.1051

Abstract
  Purpose: The purpose of this paper is to investigate the criteria of successful salespersons, which is important to enhance in store customer experience. Method: Employed two phase sequential exploratory design, qualitative and quantitative data were collected using purposive sampling technique. For ...  Read More