Purpose: Analysis current goals at the gyms would answer some of the questions about the (un)continuation of physical activity (PA) and point out factors that have less attention in care and health program. This article examines women's exercise space in order to answer an important question: ‘Why most women have problems with regular PA and cannot permanently benefit from a long-term regular exercise program?’ This was a qualitative study. Method: Data collection was carried out through attendance at women's gyms and registration of symbols and symptoms and analyzed by thematic analysis (Broun & Clark, 2006). Results: Results showed that there were two main themes for women to participate in the PA which can be defined in terms of goals. Objectives called fear of obesity and overweight; and the goals of trying to be healthy and health management. However, the categories related to these two theme overlap but they are different in nature and make fundamental changes in women’s PA performance. By examining the persistence of women's participation in PA this hypothesis is raised; i.e., women’s long-term goals and regular attendance in PA is related to goals created by the health management goals and personal responsibility about their own health behaviors while irregular attendance activity is related to priorities and goals created by the fear of obesity atmosphere. Conclusions: The preliminary evidence of the presence of women in the practice confirms this claim but additional studies are needed to confirm this.