New Approaches in Exercise Physiology

Investigating the Effect of Emotional Persuasion on Intention, Motivation and Change in Attitudes toward Entrepreneurship of Sports Students

Document Type : Research Paper

Authors

elham khoshbakht ahmadi 1
Seyed Morteza Azimzadeh 2
Mohammad Keshtidar 3

1 Sports Management, ,Faculty of Sports Sciences, Ferdowsi University of Mashhad

2 Assistant Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran

3 Associate Professor of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran

https://doi.org/10.22054/nass.2022.64599.1104
Abstract
Purpose: The aim of this study was to investigate the effect of emotional motivation on intention, motivation and change in attitudes toward entrepreneurship of sports science students. Method: The study method of this research was quasi-experimental with three groups of subjects (two experimental and control groups) and pre-test and post-test design. The research population consists of graduate and bachelor's degree students in sports sciences of Mashhad universities, in which 150 people were randomly selected as a sample and were exposed to persuasive messages for one month. Results: Findings show that positive emotional motivation, intention, motivation and change of attitude towards entrepreneurship of sports science students have a positive and significant effect. Also, negative emotional motivation had no effect on students' entrepreneurial motivation and attitude, but in relation to the variable of entrepreneurial intention, it shows a significant effect. Conclusion: Therefore, it can be concluded that by showing videos and playing clips along with images and messages related to entrepreneurship, students can be encouraged to take steps towards entrepreneurship‎.‎

Keywords

Emotional Persuasion
Entrepreneurial Intention
Entrepreneurial Motivation
Entrepreneurial Attitude
Sports Entrepreneurship ‎
New Approaches in Exercise Physiology
Volume 3, Issue 5
June 2021
Pages 149-164

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